La estrategia de branding en 7 pasos. Descarga gratuita Conferencia

La conferencia de Branding para Pymes ha concluido con una estratégia de 7 pasos, que resumo a continuación. Al final del artículo podemos descargar gratuita de la conferencia completa.

1_ LA MARCA

INTRO: EL VALOR DE LA MARCA

MARCA Y PYME?

DEFINICIÓN TRADICIONAL. LOS ELEMENTOS FORMALES

QUÉ ES UNA MARCA? LOS ELEMENTOS INTANGIBLES

2_EL BRANDING

¿QUÉ ES EL BRANDING?

FILOSOFÍAS DE BRANDING

CONTEXTO DEL BRANDING

DESARROLLO DE UNA ESTRATEGIA DE BRANDING

REQUERIMIENTOS

BRANDING Y PLAN DE MARKETING

ESTRATEGIA DE BRANDING EN 7 PASOS

LA ESTRATEGIA DEL BRANDING EN 7 PASOS

PASO 1. DEFINIR OBJETIVOS DE NEGOCIO EXPLÍCITOS A CORTO Y LARGO PLAZO QUE SEAN LOS MOTORES DE LA BRAND VISION

PASO 2. ANÁLISIS DE LOS STAKEHOLDERS CLAVE PARA CAPTURAR SUS NECESIDADES DE BRANDING IMPLICITAS

PASO 3. DESARROLLAR UNA SEGMENTACIÓN DE CONSUMIDORES EN BASE A SUS NECESIDADES, CON PERSPECTIVAS SOBRE LA COMPETENCIA Y LA EVOLUCIÓN ECONÓMICA DEL SEGMENTO

PASO 4. DESARROLLAR Y CREAR UNA BRAND VISION (LO QUE LA MARCA QUIERE SER A LARGO PLAZO PARA APOYAR A LA ESTRATEGIA DE EMPRESA)

PASO 5. DESARROLLAR LA BRAND PROMISE

PASO 6. DESARROLLAR BRAND POSITIONING, BRAND IDENTITY Y BRAND IMAGE

branging para pymes

PASO 7. HACER QUE LA BRAND DELIVERY CONVIERTA LA BRAND PROMISE EN EXPERIENCIA DEL CLIENTE

implementacion del branding para pymes

OBJETIVO

POSICIONAR LA MARCA EN LA MENTE DEL CONSUMIDOR

la marca en la mente del consumidor

Descargas Marketing Gratuitas:

Aquí podemos descargar la Conferencia que nos ofreció Emilio Llopis en el Colegio de Economistas de Valencia

Conferencia Branding para pymes Colegio de Economistas de Valencia

Enlaces:

Blog de Emilio Llopis y Juan Luis Garrigós Historias de Personas y Marcas

Related Posts with Thumbnails

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