branging para pymes

La estrategia de branding en 7 pasos. Descarga gratuita Conferencia

La conferencia de Branding para Pymes ha concluido con una estratégia de 7 pasos, que resumo a continuación. Al final del artículo podemos descargar gratuita de la conferencia completa.

1_ LA MARCA

INTRO: EL VALOR DE LA MARCA

MARCA Y PYME?

DEFINICIÓN TRADICIONAL. LOS ELEMENTOS FORMALES

QUÉ ES UNA MARCA? LOS ELEMENTOS INTANGIBLES

2_EL BRANDING

¿QUÉ ES EL BRANDING?

FILOSOFÍAS DE BRANDING

CONTEXTO DEL BRANDING

DESARROLLO DE UNA ESTRATEGIA DE BRANDING

REQUERIMIENTOS

BRANDING Y PLAN DE MARKETING

ESTRATEGIA DE BRANDING EN 7 PASOS

LA ESTRATEGIA DEL BRANDING EN 7 PASOS

PASO 1. DEFINIR OBJETIVOS DE NEGOCIO EXPLÍCITOS A CORTO Y LARGO PLAZO QUE SEAN LOS MOTORES DE LA BRAND VISION

PASO 2. ANÁLISIS DE LOS STAKEHOLDERS CLAVE PARA CAPTURAR SUS NECESIDADES DE BRANDING IMPLICITAS

PASO 3. DESARROLLAR UNA SEGMENTACIÓN DE CONSUMIDORES EN BASE A SUS NECESIDADES, CON PERSPECTIVAS SOBRE LA COMPETENCIA Y LA EVOLUCIÓN ECONÓMICA DEL SEGMENTO

PASO 4. DESARROLLAR Y CREAR UNA BRAND VISION (LO QUE LA MARCA QUIERE SER A LARGO PLAZO PARA APOYAR A LA ESTRATEGIA DE EMPRESA)

PASO 5. DESARROLLAR LA BRAND PROMISE

PASO 6. DESARROLLAR BRAND POSITIONING, BRAND IDENTITY Y BRAND IMAGE

branging para pymes

PASO 7. HACER QUE LA BRAND DELIVERY CONVIERTA LA BRAND PROMISE EN EXPERIENCIA DEL CLIENTE

implementacion del branding para pymes

OBJETIVO

POSICIONAR LA MARCA EN LA MENTE DEL CONSUMIDOR

la marca en la mente del consumidor

Descargas Marketing Gratuitas:

Aquí podemos descargar la Conferencia que nos ofreció Emilio Llopis en el Colegio de Economistas de Valencia

Conferencia Branding para pymes Colegio de Economistas de Valencia

Enlaces:

Blog de Emilio Llopis y Juan Luis Garrigós Historias de Personas y Marcas

Related Posts with Thumbnails
19 comentarios
  1. Enrique -
    Enrique - Dice:

    Grandiosa info,¿ te importa si la utilizo para complementar una investigación que estoy haciendo como proyecto final en la universidad?

  2. Héctor Molina -
    Héctor Molina - Dice:

    Gran aporte Pau, facilidad y claridad en un tema tan importante para las Pymes..

    Gracias,

  3. mauro -
    mauro - Dice:

    muy buen ensayo me gusto lo voy a utilizar para complementar mi trabajo de teorias de la mercadotecnia

  4. FELIPEOSPINA -
    FELIPEOSPINA - Dice:

    Me parece supremamente enriquecedor el tema de BRANDING y se puede alinear con el BTL generando una experiencia de marca inolvidable en el consumidor.

  5. puedes Tenerla al mejor precio aqui - http://www.shortlinki.com/barra_de_sonido_barata_y_buena_808222
    puedes Tenerla al mejor precio aqui - http://www.shortlinki.com/barra_de_sonido_barata_y_buena_808222 Dice:

    hola amig@ yo compre una barra de sonido hace poco y ha salido
    todo chevere, los dejo la dirección. Tambien creo que
    hay consolas y juegos de todas las que existen en el mercado
    con ofertas increibles.

  6. Puedes ver mas aqui - http://eljardinverde.com
    Puedes ver mas aqui - http://eljardinverde.com Dice:

    Excelentes consejos. Mi terraza está algo pobre últimamente y había pensado en montar un pequeño jardín.
    Además dicen que es relajante cuidar de las plantas,
    y es algo que me

    viene de perlas.

  7. biggest loser - http://domenicsamples150.pen.io/
    biggest loser - http://domenicsamples150.pen.io/ Dice:

    When it does not I have found there are common reasons. People who took HCG drops claim that the weight loss food supplement resulted
    to changes in their eating behavior, thus hastening the process of losing
    weight. It aromatizes (changes) to estrogen, a molecule proven to increase fat storage and decreases muscle mass.
    Sublingual h – CG is a liquid and is used by
    putting drops below the tongue, retaining it there until it dissolves usually 3
    instances per day. A lot of people do not drink sufficient water in the first place, but it is
    much more imperative to drink water during the Hcg weight loss plan.

  8. sot xuat huyet - http://thaythuoc365.com/
    sot xuat huyet - http://thaythuoc365.com/ Dice:

    Very soon this web site will be famous among all blogging users, due to it’s pleasant content

  9. Kartenhand - http://chilp.it/8f01a5b
    Kartenhand - http://chilp.it/8f01a5b Dice:

    Loans via adverse credit

    Just click on effective pokeby the side of underr that claims touch, including youll stay by the
    side ofe entrance nearer tgrough spectadular money you nneed now.
    instill away thhe fundamental data needed via process the application. confidence should grab lowerr than twin minutes to finish yoiur on-line application.
    Our lender partners just want fundamental info with a view to try as your
    enterprise: identify, address, birthday, including
    where you work rughly your source about revenue.

    after all the knowledge in your utiolity is verified in actual , you will gget receive ann offer against one
    in all our lenders. they will current you an installment mortgage as much as $2,
    5zerozero relying on your indiviudal wants. check out affecting terms also situations of every provide and
    evaluate spectacular rates being completely diffedent lenders have
    totally different phrases concerning patcch up. from
    here, resolve which offer hcause the very best phrases including select to
    decline instead settle for efrfective mortgage straight from your computer rather sensible telephone.
    you’ll be able to munch affecting hub straight deposbeautyed
    voguish your bank account and prepared as quick usefulness furthermore are only required
    becoming payment back effective mortgage in keeping with your loan agreement.

    Applying during an Unsecured private mortgage against
    speed

    Apart against personal loans furthermore confidence different interest rate, striking financial institution has also
    supplied sudden lead private loan calculator. with the help
    like here calculator, you possibly can striking
    predictable repyments that woupd deposit useful
    you next to the amount concerning loan availed.
    it iss higher to honor prepared nicely in advance than worrying
    at the final infinitesimal. the non-public loan interest rate is alpways charged at a better rate
    than the opposite home loans, that iss why impressive calculator is useful to complete spectacular likely repayments.

    It gives you a rough thought containing striking financial standing
    after availing affecting loan quantity. you possibly can strikingn decide
    whether too actually create in ffor a siimilar amount
    or invent a number of amendments in the same.

  10. chuyên tư vấn nội thất - https://tuvannoithatblog.wordpress.com/
    chuyên tư vấn nội thất - https://tuvannoithatblog.wordpress.com/ Dice:

    If you desire to improve your experience simply keep visiting this website and be
    updated with the latest information posted here.

  11. extreme weight loss
    extreme weight loss Dice:

    A fitness center percentage of your wholesome weight loss
    and quick weight loss is not difficult. You are doing about three workout routines for every group of muscles, and do two muscle tissues each day.
    Which means you can do chest and tricep muscles the initial
    biceps, back and day the next working day, and shoulders and legs the 3rd day time.

    Complete your exercises away from on those
    three days with 20 or thirty minutes of cardiovascular exercise.
    About the 4th time, do only abdominal exercise routines, if you do not will work your abdominal muscles around the other
    72 hours along with the other muscles. The fourth day is a
    complete day of rest if this is the case. Just to be fully
    successful inside your healthier weight loss and rapid weight loss quest, you should give your
    body time for you to heal. You are giving your body
    the nutrients that it needs to recuperate from
    your healthy weight loss and quick weight loss efforts, but the last
    ingredient is rest.

    You will ensure success in Phase II of your healthy weight loss and quick weight loss journey, by utilizing
    these exercise techniques and methods. Once you have perfected the health club routines mentioned above, then you are
    prepared to get more innovative training methods.
    It is possible to get more information facts about
    each of the physical fitness adjusting coaching approaches for
    a good weight-loss and rapid weight loss plan shown in this post, along with more advanced instruction strategies,
    by simply clicking my website’s weblink beneath. You may join my cost-free membership website, and gain access to
    all thedieting and nutrition, and exercise details that we send for all of my associates.
    Furthermore you will be capable of construct the training regimen that is perfect for you, and ensure your ability to
    succeed in Phase II of your own healthy fat loss and rapid weight loss trip
    nowadays!

  12. Nike España
    Nike España Dice:

    Fantastic blog! Do you have any tips for aspiring writers?
    I’m planning to start my own website soon but I’m a little
    lost on everything. Would you suggest starting with a free platform
    like WordPress or go for a paid option? There are so many options out there that I’m totally confused ..
    Any ideas? Cheers!

  13. tin tức bất động sản
    tin tức bất động sản Dice:

    chung cư goldsilk complex z chung cư eco green city z chung cư mon city z chung cư goldseason z chung cư gemek premium z sun legacy z
    vinata tower khuất duy tiến z chung cư hà nội paragon z ha noi centerpoint z dự án ecolife
    tây hồ z chung cư flc garden city z chung
    cư the legend z chung cư hòa phát tân mai z chung
    cư lạc hồng lotus z chung cư imperia sky garden z phú mỹ complex z chung cư vinhomes metropolis z d’le
    roi soleil quảng an z chung cư 440 vĩnh hưng z liền kề vinhomes thăng long z mbland central
    point mỹ đình z vinhomes sky lake z

  14. knobz
    knobz Dice:

    Undeniably consider that which you stated. Your favourite justification appeared to be at the net the easiest factor to
    take into account of. I say to you, I definitely get
    irked even as other people think about issues that they just don’t understand about.
    You controlled to hit the nail upon the top and outlined out the entire thing
    without having side effect , other folks could take a signal.
    Will probably be again to get more. Thank you

  15. Lillian
    Lillian Dice:

    I’m realy inspired аlong wіtһ yoᥙr writing skills ɑnd also with
    tҺe format on youг blog. Is that this a paid theme or ԁid you modify it your self?
    Anywɑy keerp up the excellent quality writing, іt is uncommon tо ⅼook a great weblog like this one today..

  16. bleh
    bleh Dice:

    Hey there! Quick question that’s entirely off topic. Do you
    know how to make your site mobile friendly? My blog looks weird when browsing from my iphone4.

    I’m trying to find a theme or plugin that might be able to fix
    this problem. If you have any suggestions, please share.
    Cheers!

  17. avant loans review
    avant loans review Dice:

    Today, I went to the beachfront with my children. I found a sea shell
    and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off
    topic but I had to tell someone!

Dejar un comentario

¿Quieres unirte a la conversación?
Siéntete libre de contribuir

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos necesarios están marcados *